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The consultation seeks input from stakeholders on the necessity and potential design of a framework for radio services on internet-connected, voice-enabled smart speakers.
As more Australians adopt smart speakers, with nearly a third of households now owning these devices, the way audio content is accessed has shifted.
These smart speakers act as “gateway devices,” mediating how content is delivered to listeners. The proposed radio prominence framework aims to address access issues for local radio services via these internet-enabled devices, which use voice activation software to provide radio content.
As technology changes, it is essential that the barriers that may make it difficult for radio broadcasters and audiences to consume connect are addressed.
Radio services that are made available in response to a voice command can be heavily dependent on the platform–in contrast to a traditional radio device, or even a website or an app.
Local radio services are only one of a range of audio services available on these devices and platforms, and the Albanese Government is now seeking to ensure that local radio services are not disadvantaged compared to other services.
This consultation is part of a broader program of media reform to enhance the ability of the Australian media to keep Australians informed, reflect our stories, uphold community standards and ensure access to services.
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Minister for Communications, the Hon Michelle Rowland MP, emphasised the importance of radio in Australian life, stating, “For over a century, radio has played an integral role in all of our lives as not only a source of entertainment for many Australians, but a resource for news, local content and critical emergency information.”
“Following on from our television prominence reforms, the Government is seeking to progress an aligned approach for radio services to help ensure that free local broadcast services remain easily accessible to all audiences.”
She encouraged stakeholders to participate in the consultation, saying, “Interested stakeholders are encouraged to have their say to support the Government to design a radio prominence framework that best addresses the needs of both audiences and providers.”
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