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Author: Paulo Rizal

The Brag Media strengthens commercial team with key hires and return of Dane Robertson

Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head...

2024 anticipates $402B surge in mobile ad spend driven by social platforms and creators

In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded...

5 dental TikTok trends you probably shouldn’t try at home

TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to...

The Right To Tweet: The Role Of Social Media In Online Political Discourse

Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career,...

Short, Sweet, And Strategic: 6 Ways Brands Can Leverage Short-Form Content

Utilising short-form content is now essential for businesses in the fast-paced digital landscape. Leveraging the popularity of these platforms enhances brand visibility, fosters authenticity, and...

Promoting positive behaviour change through creating fit-for-purpose communications with Karen Markwort

As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger...

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...

Featured Leaders 2023: This year’s comms issues and the leaders that solved them

This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to...

ESG Reporting as the new frontier for corporate comms with Amanda Firth

Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from...

The AI industry is on the verge of becoming another boys’ club. We’re all going to lose out if it does

A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...

How to leverage influencers in Christmas time

Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas...

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for...

5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for...

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work.  While remote working has existed in some form...

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...

Driving citizen satisfaction and trust through a long term communications approach with Eddie Townsend

Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains...

Here’s what went down in the 9th Annual Comms Leaders Summit

It’s been an eventful year for communications professionals, to say the least. Apart from a global pandemic that has changed how we communicate forever, there...

4 ways to keep up with PR’s ever-evolving trends

Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic...

5 KPIs to help you measure your PR campaign’s success

PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...