Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head...
In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded...
TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to...
Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career,...
Utilising short-form content is now essential for businesses in the fast-paced digital landscape. Leveraging the popularity of these platforms enhances brand visibility, fosters authenticity, and...
As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger...
2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...
This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to...
Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from...
A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...
Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas...
The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for...
Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for...
One of the most lasting effects of the COVID-19 pandemic is it changed the way we work. While remote working has existed in some form...
Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...
In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...
Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains...
It’s been an eventful year for communications professionals, to say the least. Apart from a global pandemic that has changed how we communicate forever, there...
Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic...
PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...
