Category: Opinion

In a crisis, Optus appears to be ignoring Communications 101

Millions of Optus customers are in the wilderness of a nationwide network outage that began at 4am. The initial response from Optus delivered by an...

Preparing for bushfires? Don’t forget your data

Australia’s Bureau of Meteorology predicts a summer of severe heat this year and a bushfire season to rival the ‘Black Summer’ fires of 2019/20. While...

How disinformation dictated the Voice referendum and skews public discourse

“Radio is new, and we are learning about the effect it has on people. We learned a terrible lesson,” said Orson Welles on October 31,...

Young Australians increasingly get news from social media, but many don’t understand algorithms

Adults might assume young people are not engaged in current affairs. But our survey reveals most Australian children and teenagers have a significant interest in...

Top 3 cybersecurity risks facing Australian businesses today

Creating and maintaining an ability for businesses and organisations to safely operate digital technology is critical in the information age. Malicious cyber activity threatens this...

Australia has fined X Australia over child sex abuse material concerns. How severe is the issue – and what happens now?

Australia’s eSafety Commissioner, Julie Grant, has found X (formerly Twitter) guilty of serious non-compliance to a transparency notice on child sex abuse material. The commissioner...

How did the media perform on the Voice referendum? Let’s talk about truth-telling and impartiality

The rules by which politics are conducted have changed dramatically, especially since the rise of Trumpism. Yet the professional mass media continue to cover politics...

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

With almost a third of votes cast already in postal and pre-poll voting for the Voice to Parliament referendum, the “yes” campaign is ramping up...

Does your employer have to tell if they’re spying on you through your work computer?

The COVID pandemic stimulated an irreversible shift in where, when and how we work. This 21st-century model of working – dubbed the “new normal” –...

3 costly mistakes Aussie businesses make in lead generation, unveiled by expert

In the competitive Australian business landscape, lead generation plays an important tool in funnelling customers into the business and maintaining sales and growth. A 2023...

Millie Bobby Brown’s debut novel is a bestseller. Does it matter that the 19-year-old actor didn’t write it?

Stranger Things actor Millie Bobby Brown’s debut novel, Nineteen Steps, revolves loosely around true events. In 1943, the Bethnal Green tube disaster claimed the lives...

Internal Communications in the AI Era: Safeguarding Trust and Authenticity

Communicators, both internal and external, are starting to grasp the immense potential of AI as a tool that can enhance their work, streamline time-consuming and...

Born to be secure: Digital identity’s impact on utilities 

As Australia continues its ongoing transformation with digital innovation and technological advancement, ensuring the safety of online interactions has emerged as both a challenge and...

The Content Checklist: how to digitally transform content to enhance customer engagement and drive your sales pipeline

In today’s fast-paced world, digital transformation has emerged as a game-changer for brands seeking to enhance customer experience (CX), build stronger connections with customers and...

Prompt engineering: is being an AI ‘whisperer’ the job of the future or a short-lived fad?

As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering. Having skills...

Google turns 25: the search engine revolutionised how we access information, but will it survive AI?

Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted each day, it’s difficult to...

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...

How to design engaging hybrid event experiences

The world of event planning has evolved, for the better, as the emphasis shifts to creating engaging virtual experiences for attendees. In this rapidly changing...

ChatGPT Cover Letters: How crunching numbers equated to a similar controversy

From a text editor straight in your browser to an AI content checker, we’re empowering users to take the initial output from ChatGPT and make...