Category: Social Media

Strategies for Effective Citizen Engagement and Innovative Content Creation at the 19th Social Media for Gov Summit

Social media professionals are currently challenged by navigating diverse platforms, adapting to changing algorithms, and understanding the ever-shifting behaviours of online users. Staying ahead of...

Empowering seniors online: The importance of communication and cyber safety

A recent study by not-for-profit aged care provider Benetas has revealed that older Australians are increasingly tech-savvy, but remain wary of online security risks. The...

Ben Caldwell on content moderation and practical strategies for dealing with online agitators

Comms Room is delighted to share the insights of Communications Coordinator of Rangitikei District Council Ben Caldwell, a speaker in the upcoming 6th Annual Social...

Krystine Nation on humanising communication in government social media

Comms Room is thrilled to present an interview with the Social Media Manager of Horowhenua District Council Krystine Nation, who will be speaking at the...

Adobe Express and TikTok collaborate to integrate commercial music library

At the Cannes Lions International Festival for Creativity, Adobe and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express...

IAS expands brand safety and sustainability for YouTube

Integral Ad Science, a leading global media measurement and optimisation platform, announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube...

The Role of Algorithms in Amplifying Misinformation

Social media has become the go-to source for news and information for many individuals due to the abundance of internet tools. These platforms have many...

LinkedIn enhances AI transparency with new content labels

Special marks for AI-generated content have been added to LinkedIn, the latest social network to do so. A small C2PA identifier will now be included...

Meta to shut down Workplace enterprise platform

Meta has announced that its Workplace platform, an internal communications-focused Facebook variant, would soon be shutting down. By deciding to concentrate on artificial intelligence and...

Effective strategies for managing corporate reputation online

Online company reputation management has never been more important in the digital world of today. The online presence of a corporation has a big impact...

Benefits and hurdles of AI in social media

There are clear advantages and disadvantages to the way artificial intelligence (AI) is changing social media tactics. The importance of AI is growing as companies...

YouTube CEO Pushes for Emmy Recognition of Creators

YouTube CEO Neal Mohan made a compelling case for YouTubers to be considered for traditional TV awards like the Emmys. Mohan highlighted the growing role...

Leadership advice for navigating the social media labyrinth

As they attempt to make sense of TikTok—a platform that poses a threat to national security while also being a powerful instrument for voter engagement—politicians...

From Reposts to Originals: Instagram’s Algorithm Update Favors Creativity

Instagram has introduced substantial algorithm modifications with the objective of enhancing the prominence of original content and providing greater visibility to smaller creators across the...

Loneliness in the Digital Age: A Teen Study

A large study focusing on teenagers is diving into the domain of loneliness in the modern digital landscape, providing light on the influence of online...

Social media movement urging Australians to boycott digital payments

A movement on social media is urging Australians to boycott digital payments and instead opt for cash as a form of protest. Organised by the...

Elderly Australians hit by social media scams

Online scammers are targeting a specific group of people in Australia, deceiving them and stealing substantial amounts of money each year, which is a troubling...

No renewal of contracts with Australian news agencies, Meta says

Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their...

New report reveals how Facebook Ads were used to lure A/NZ victims to fake investment platforms

Infoblox has today released a report revealing how Savvy Seahorse, a leading perpetrator of online cybercriminal investment scam websites has used ads on Facebook to...

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case...