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LoopMe, a digital brand advertiser using artificial intelligence (AI) to improve brand advertising performance has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.
Working with third parties to independently measure carbon impact, LoopMe has reduced gross emissions per CPM delivered, or every 1,000 impressions an ad receives, by 87% compared to 2021, and has done so seven years ahead of the initial target date.
The original goal was to reduce Scope 1, 2, and 3 emissions by 100% by 2030, from a 2021 base year, holding LoopMe to a 1.5c degree standard. LoopMe accomplished this feat in April 2023.
To do this, LoopMe performed various internal carbon footprint reduction efforts, including maximizing cloud efficiencies through migration of data centres to renewable-powered sites such as Google Cloud.
The efforts also included reducing electricity consumption, crafting environmentally-geared HR policies, and investing in high-quality carbon removal projects.
“We are extremely proud to announce that LoopMe is among the first wave of adtech companies to have dramatically reduced all gross emissions, thereby achieving our goal to become a carbon neutral company – and we accomplished this milestone years ahead of schedule,” said Stephen Upstone, CEO and founder of LoopMe.
“Reaching carbon neutrality is a critical first step in giving back to the ecosystem we serve, and now our business sustainability efforts can empower our customers and partners to further reduce their carbon footprint.”
“We are proud to work with LoopMe on their migration to Google Cloud, the industry’s cleanest cloud,” said Adrian Poole, Director, UKI Digital Natives at Google Cloud. “This collaboration will help LoopMe build a better, more environmentally-friendly ecosystem and supply chain for all of their clients and partners.”
