- Have any questions?
- 02 9247 6000
- media@commsroom.co
- Have any questions?
- 02 9247 6000
- media@commsroom.co
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One of the most profound contradictions of our era is the relentless demand for content, juxtaposed with the continuous downsizing of external communication teams. Every communications practitioner must possess the ability to do more with less utilising their creativity, strategic thinking, and resourcefulness.
In this video, Asahi Beverages Group Head for External Communications Reid Sexton provides useful tips for external communicators looking to achieve their goals given their resources.
Reid talks about what he calls “smart working,” which means being able to define the most important external relationships and utilising them to achieve their goals.
Having worked as a reporter for major newspapers in London and Melbourne for 10 years, Reid stresses the importance of establishing working relationships with journalists, even when they inevitably publish stories that you may not like.
“Often, the interests of comms practitioners and the interests of journalists align. Both parties want their stories to be factual, well-told and attention-grabbing. It’s our job as comms practitioners to help make this happen,” Reid said.
Get full access to Reid Sexton’s session recorded during the 6th Corporate Comms Leader Summit here.
