Social media has become an increasingly competitive and cluttered channel, making creativity, strategy and innovation critical to capture and enhance audience engagement.

With the benchmark for content creation set higher than ever before, it will be essential for governments across Australia to continue to find ways to utilise social media as a means to deliver customer service, build trust and engage communities.

The 18th  Social Media for Gov Summit is the annual meeting place for social media managers across government to collaborate to leverage the latest trends, technologies and strategies to best engage citizens. Delegates will gain tools and strategies to maximise their use of social media through the best use of video content, paid and organic strategies and stakeholder engagement to enhance their social media reach and effectiveness.