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April 9, 2024
workplace
Published by Justine Lavadia at April 9, 2024
Categories

Macquarie Technology Group receives Gallup workplace award

Macquarie Technology Group, an Australian-based organisation, has gained international recognition for its outstanding workplace culture, placing it among the top 60 companies globally. This accolade is […]
Justine LavadiaJustine Lavadia April 9, 2024
April 3, 2024
appoints
Published by Comms Room Staff at April 3, 2024
Categories

VAST Data appoints Rick Scurfield as Chief Revenue Officer

VAST Data, the AI data platform company, named Rick Scurfield as its Chief Revenue Officer (CRO). This strategic hire marks a significant step in the company’s […]
Comms Room StaffComms Room Staff April 3, 2024
March 25, 2024
showcase
Published by Justine Lavadia at March 25, 2024
Categories

Playbk Sports leads NYC showcase charge

Rick Burton, the chief operating officer of Playbk Sports, recently attended a showcase event that the Australian government and its Trade and Investment Commission hosted on […]
Justine LavadiaJustine Lavadia March 25, 2024
March 25, 2024
exchange
Published by Justine Lavadia at March 25, 2024
Categories

GenEmbryomics prepares for US exchange listing

GenEmbryomics, a medical genetics company with world-leading intellectual property, announced the appointment of an additional independent director to its board. This strategic move is part of […]
Justine LavadiaJustine Lavadia March 25, 2024
February 28, 2024
omnichannel
Published by Comms Room Staff at February 28, 2024
Categories

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel strategy. […]
Comms Room StaffComms Room Staff February 28, 2024
February 28, 2024
rainbow flag
Published by Ryan Price at February 28, 2024
Categories

LGBTQIA+ supportive workplaces do more than fly a rainbow flag

The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses getting […]
Ryan PriceRyan Price February 28, 2024
February 21, 2024
Tanya Bowes of CSIRO featured image
Published by Paulo Rizal at February 21, 2024
Categories

Combating communication fatigue through a targeted engagement approach with Tanya Bowes, CSIRO

Tanya Bowes is the Director of Corporate Affairs and Marketing for the Commonwealth Scientific and Industrial Research Organisation (CSIRO). As Australia’s national scientific agency and one […]
Paulo RizalPaulo Rizal February 21, 2024
February 21, 2024
leadership
Published by Paulo Rizal at February 21, 2024
Categories

4 types of leadership training programs for growing leaders in your team

Strong leadership communication skills are vital for guiding teams, inspiring action, and fostering collaboration and trust within an organisation. Effective leaders can articulate a clear vision, […]
Paulo RizalPaulo Rizal February 21, 2024
February 21, 2024
newsletters
Published by Paulo Rizal at February 21, 2024
Categories

3 Examples of Great Internal Business Newsletters (and 5 Ways Yours Can Be Just As Successful)

Newsletters are an effective, low-cost way to keep employees within a brand updated, engaged, and aware of the community within a company. A lot of companies […]
Paulo RizalPaulo Rizal February 21, 2024
February 15, 2024
market research
Published by Paulo Rizal at February 15, 2024
Categories

Yahoo’s PurpleLab to ‘revolutionise market research with Qualtrics

Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality in the market research industry. This […]
Paulo RizalPaulo Rizal February 15, 2024
February 15, 2024
Published by Paulo Rizal at February 15, 2024
Categories

The multiple roles of chatbots in customer service (and how they can help your brand)

Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what could […]
Paulo RizalPaulo Rizal February 15, 2024
February 13, 2024
Nicki Drinkwater on building trust
Published by Paulo Rizal at February 13, 2024
Categories

Building and retaining public trust through transparent communications with Nicki Drinkwater, NBN Australia

In this session, Nicki Drinkwater of nbn Australia talks about the role of transparent communications in building trust. Now more than ever, Australians expect all organisations […]
Paulo RizalPaulo Rizal February 13, 2024
February 13, 2024
Meta advertising
Published by Pearl Dy at February 13, 2024
Categories

Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology to […]
Pearl DyPearl Dy February 13, 2024
February 13, 2024
Netflix names Expedia as first ads partner
Published by Pearl Dy at February 13, 2024
Categories

Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on Netflix’s […]
Pearl DyPearl Dy February 13, 2024
February 8, 2024
Jody Gleeson on multi-cultural communication
Published by Paulo Rizal at February 8, 2024
Categories

Implementing a multi-cultural communication strategy to reach out to diverse audiences with Jody Gleeson

By all indications, the Australia of today has become a much more multi-cultural society. This makes it necessary for all communicators — especially those working in […]
Paulo RizalPaulo Rizal February 8, 2024
February 8, 2024
Live streaming
Published by Paulo Rizal at February 8, 2024
Categories

‘Now Streaming LIVE’: The Online Impact of Live Streaming and How Businesses Can Leverage It

You’ve seen mostly gamers do it, and now the rest of the world is catching up: live streaming is now one of the most effective ways […]
Paulo RizalPaulo Rizal February 8, 2024
February 6, 2024
Canva Magic Studio on a laptop
Published by Pearl Dy at February 6, 2024
Categories

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and the […]
Pearl DyPearl Dy February 6, 2024
February 6, 2024
Young adults Gen Z
Published by Pearl Dy at February 6, 2024
Categories

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The study […]
Pearl DyPearl Dy February 6, 2024
February 1, 2024
Nikki Harrison hired by Enero Group
Published by Paulo Rizal at February 1, 2024
Categories

Enero Group names former M&C Saatchi exec as new head of people & culture

Enero Group has appointed Nikki Harrison as its Group Head of People & Culture, further strengthening the Group’s executive team. Overseeing the Group’s People and Culture […]
Paulo RizalPaulo Rizal February 1, 2024
January 30, 2024
gaming
Published by Pearl Dy at January 30, 2024
Categories

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market poised […]
Pearl DyPearl Dy January 30, 2024
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