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This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to ask about your experiences and thoughts about the most pertinent issues of the day.
Here is a compilation of this year’s Featured Leaders, their stories, and key takeaways.
Values-driven and outcomes-focused leader Matt Macklin of Swinburne
Matt is a senior communications and public affairs leader. He is a forward-thinking leader, with extensive experience in how to best frame and deliver a message, providing authoritative and expert strategic advice to C-Suite executives and complex public sector organisations.
Red Havas’ Matt Thomas on meaningful brand frameworks
Matt is a results-oriented, strategy-driven, communications professional who has led multiple campaigns that have won over twenty national and international accolades.
Leila Taha and her social media management with 100% care factor
Leila talks about her passion for delivering great customer service and the story, philosophies and services of On Point Social.
RMIT’s Sarah Gates on the ever-changing communications landscape
Sarah Gates is one of the many who remain unbothered by the potential threat of artificial intelligence software/tools e.g. ChatGPT and CopyAI on writers’ jobs.
Tasmanian Aboriginal Centre’s Sarah Wilcox on transformative communication
Sarah Wilcox currently works as the Digital Communications Manager at the Tasmanian Aboriginal Centre (TAC), where she manages their social media channels and is currently developing internal communication protocols and supports campaigns.
Towards an Inclusive Australian Society with Disability Royal Commission’s Jacqueline Levett
Jacqueline Levett opens up about her work with the Disability Royal Commission and shared her passion for ushering a more inclusive future for people living with disabilities.
Data is innovation’s best friend with DAFF’s Caroline Lanzon
Caroline Lanzon of the Department of Agriculture, Fisheries and Forestry talks about her journey from the not-for-profit world to government, and how she discovered the importance of data in social media work.
Building the best brand with uberbrand’s Dan Ratner
With this philosophy serving as the bedrock of his ideas, Dan Ratner founded his agency uberbrand, which has more than a decade of building influential brands such as Fairfax, UnionPay, and IP Australia.
The Enduring Relevance of Journalism with Alexandra Wake
Alexandra Wake is currently an Associate Professor at the RMIT University. Before that, she earned her stripes as a reporter for three decades, most notably as a reporter and news editor for ABC for almost 24 years.
The Modern Communicator at Work with Katrin Maurer of Google
For this interview, Katrin gave us a brief overview into her work, and how she uses Bard, Google’s very own AI-powered conversational chat service to do her job both better and easier.
Kendall Masters of Victoria Police talks about what drove her down the path of being a government communications practitioner, her approach to managing Victoria Police’s social media channels, and the real reason why it’s critical that law enforcement agencies know how to use social media effectively.
Communication as a critical business function with Nicole Davey of nbn Australia
Nicole Davey is nbn Australia’s executive manager for Media and External Communications. Before lending her talents to the Australian national broadband carrier, Davey also spent filled communications roles in various government and corporate organisations such as the United Nations, NSW Department of Education, Telstra, and icare NSW.
From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles
Martine Alpins of Coles shares the lessons she learned as a lawyer and journalist that informs her approach to communications, and why it’s critical to have a concrete communications strategy when operating across multiple different channels.
Communicating sustainability and change with Erin Sing, Mars Wrigley Australia
Erin Sing is the Corporate Affairs Manager for Mars Wrigley Australia, where she leads a lean team of three and recently spearheaded the launch of Mars Wrigley’s switch to paper-based packaging.
Enhancing public relations campaigns using accurate data with Roy Morgan’s Julian McCrann
Julian McCrann is the Public Relations and Communications Manager at Roy Morgan, Australia’s longest-established social, political market research and public opinion statistics company.
Caitlin talks about her passion for using social media to help fellow Queenslanders live better and healthier lives, and why she feels that “letting go of the tools” was a worthy trade-off for the joy of leadership.
Camera, Action, Impact: The power of short form content with Chris Riordan
“With short form content you just need to be more economical with your story telling, and let the visuals do a lot of the heavy lifting,” says Chris Riordan of the Department of Education and Training.
ESG Reporting as the new frontier for corporate comms with Amanda Firth
Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from the Australian Broadcasting Corporation and News Corp.
