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Global communications agency Havas Group has rolled out its entertainment communications arm Organic into the Asia Pacific market.
The office for ‘Organic Pacific’ is located at Havas Village Australia’s Sydney base, which joins Organic’s established European headquarters in Kings Cross, London, and its North American hub located in Los Angeles, California.
The new arm makes Organic the first specialist entertainment communications agency to offer services across Europe, North America and Asia Pacific.
Organic Pacific will be led by Annabelle Gigliotti, formerly of Roadshow Films who will sit under Caragh Cook, Organic’s Managing Director based in Organic’s London HQ.
Gigliotti will work closely with Managing Partner Tristan Woods-Scawen and Global SVP Langsdale across all three continents.
Locally, Gigliotti will report to Havas Group PR CEO Simone Gupta.
“The influx of international productions and increased funding for the entertainment sector has seen exponential growth in the Australian and New Zealand market over the past several years, fuelling the unique creativity of our local content makers,” said Annabelle Gigliotti, Head of Entertainment at Organic Pacific.
“Organic is internationally recognised as market leader in the field and Organic Pacific, with the backing of the robust Havas AUNZ network, is poised to offer their model of world class communications services to the ANZ arts and entertainment industry,” she said.
The multi-territory network gives Organic Pacific the capability to operate in conjunction with Organic’s established international team. This will provide on the ground 24/7 international publicity services to the global teams of Organic’s current client base, as well as being able to offer domestic publicity and social expertise for clients located within the region.
Simone Gupta, CEO of Havas PR Australia, commended Gigliotti on her latest role, noting her as one of the most respected entertainment PR experts in Australia, including her extensive TV, film and gaming experience from London and LA.
“The Australian TV and film industry is experiencing an explosion of production and talent, adding the Organic brand and Annabelle’ experience to the Havas Village of expertise is very exciting,” Gupta said.
Organic Pacific will offer the company’s existing and new clients access to Organic’s campaign services, local and international publicity; unit production publicity; corporate representation; film and television festival representation; digital activations; social media management; creative asset design and production; influencer strategy; event media management, event and experiential production and tour management services.
One Green Bean will be supporting Organic Pacific by offering its social and influencer expertise.
Organic’s clients include Lionsgate, Netflix, Apple TV+, Disney+, Studiocanal, Universal Pictures, Warner Brothers, UKTV, Youtube, Youtube Kids, and more.
Zoe is a content creator, specialising in speech and corporate communications. She is currently the content producer of Supply Chain Channel— a learning ecosystem dedicated to connecting and empowering the Australian supply chain community.
