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Herd MSL has been appointed as the PR and communications agency for SAP Australia, following a competitive pitch. The agency is set to support SAP Australia’s global communications team in reputation-building for SAP in Australia.
The appointment also demonstrates how SAP helps organisations across the country become intelligent, sustainable enterprises and enables them with the innovation they need to achieve their purpose.
Herd MSL will drive thought leadership, PR campaigns, content development and will promote key events in the country.
Georgina Bonner, head of global communications for SAP Australia and New Zealand, said of the appointment of Herd MSL: “Following a collaborative and robust pitch process, we’re excited to appoint Herd MSL as our new PR and communications agency for Australia.”
“The team provided a creative and thoughtful response that demonstrated a deep understanding of our business.
We look forward to working in partnership to strengthen SAP’s brand image and reputation through creative, smart and sustained communication with our audiences.”
“We’d also like to thank our previous agency, Howorth Communications, for their work in helping build the SAP brand in Australia over the past several years,” she added.
Herd MSL CEO, Skye Lambley, said of the most recent appointment: “We are incredibly grateful to have the opportunity to partner with such a purpose-driven brand. SAP’s relentless pursuit to make the world run better is big and bold, just the way we like it.
“We are a fearless, curious and creative team that thrives on challenging the status quo and achieving real business impact for our clients. We are excited to bring our enthusiasm, talent and professionalism to SAP.”
To date, Herd MSL represents one of Australia’s largest and most-awarded PR agencies, boasting more than 75 specialists who are passionate about creative and integrated campaigns to further push the envelope on boosting key events.
With MediaWeek
Nina Alvarez is a writer and content producer. Her interests include writing, particularly about different forms of digital communication and the many ways it can impact the flow of information through varying demographics.
