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- 02 9247 6000
- media@commsroom.co
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“The perfect formula for demonstrating return-on-investment is still a pipe dream in internal communications in terms of a dollar value. However, what we can do is go a long way to demonstrate that what we’re doing and the strategy that we’re pursuing is having an impact on the organisational strategy.”
Measuring return on investment (ROI) is a crucial task for any business. Unfortunately, it’s not always as easy as dividing net profit over cost of investment. This is particularly true with internal communications (IC) campaigns, where the benefits don’t always have straightforward dollar values, but are nevertheless as crucial to the sustainability and profitability of the company.
In this video, internal communications specialist Rachelle Bryant talks about several ways to measure ROI for IC campaigns. While there is no perfect formula for demonstrating ROI, there are a myriad of ways to demonstrate the impact of your IC campaign on your overall organisation strategy.
The best place to start, Bryant says, is to define your goals.
“Great communication plans always start with the objective. Measurement is no different,” says Bryant.
“How you’re going to measure is going to depend completely on what’s important for your organisation. Once you have the desired outcome, then you will know what to measure.” she added.
In this video, you will learn how to:
Get full access to Rachelle Bryant’s session recorded during the 6th Corporate Comms Leader Summit here.
