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Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer intelligence,” the company said.
With Clearbit, HubSpot will be able to bring rich third-party company data into its system of record, enhancing its customer intelligence service for go-to-market professionals.
From tracking website visits to monitoring a company’s news announcements, HubSpot will be able to provide front-office teams the most comprehensive context about their customers and prospects–at a time when it is so critical to identify best fit customers and purchase intent.
“To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context,” said Yamini Rangan, CEO of HubSpot.
“Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers.”
Clearbit helps businesses enrich customer records with over 100+ firmographic, demographic, and technographic data points from public and private data sources including social profiles, company websites, crowdsourcing, and more.
Over 400,000 users rely on Clearbit’s robust data across 20 million companies and 500 million decision-makers to identify high-fit prospects, understand purchase intent, and effectively connect with customers.
While it has become easier to gather company and contact data over the past few years, it is still challenging for scaling businesses to analyse and use that data. With the combination of Clearbit and HubSpot AI in one platform, HubSpot customers will be able to easily understand their data and pull actionable insights.
“Clearbit has always believed that data is fundamental to the best B2B go-to-market teams,” said Matt Sornson, Co-Founder and CEO of Clearbit. “By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.”
Clearbit has been available to HubSpot customers as part of the HubSpot App Marketplace since 2019. As part of this acquisition, HubSpot remains dedicated to upholding its high standards of responsible data sourcing, transparency, privacy, and security.
Upon completion of the transaction, Clearbit will become a wholly owned subsidiary of HubSpot and eventually be integrated as an offering within HubSpot’s customer platform.
