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This strategic move strengthens NP Digital’s position as a market disruptor in APAC and its dedication to innovation and growth in the fast-changing performance marketing industry. It will augment NP Digital’s 270-person APAC team with 120 digital marketers, who will be located in high-demand markets, including Australia, India, Malaysia, Singapore, and Hong Kong.
This integration creates new opportunities for market penetration and synergy. SearchGuru, known for its strong heritage in performance marketing, aligns closely with NP Digital’s customer-centric values and culture.
SearchGuru has built a market-leading reputation and a proven track record of delivering business performance for leading brands like Club Med, Nespresso, Maybank, and DHL across Asia. It will enhance NP Digital’s portfolio with in-market SEO, paid media, creative capabilities, and top talent.
Dan Kalinski, Managing Director of APAC at NP Digital, expressed enthusiasm about the acquisition: “We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing.”
“By synergising our expertise, resources, and unwavering dedication, we’re poised to push the boundaries of what’s possible in the digital marketing landscape and deliver greater value and impact to our clients’ businesses.”
SearchGuru and NP Digital will soon be able to offer various performance marketing services, such as media, creative content, conversion rate optimisation (CRO), and data, because of their complementary strengths. The partnership is poised to provide unparalleled value and ROI to clients in critical verticals, including finance, insurance, travel, and cosmetics, by utilising SearchGuru’s expertise in the Asian markets and NP Digital’s robust technology stack.
Larry Lim, CEO of SearchGuru, reflected on the journey: “It’s been an amazing journey growing from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process.”
“Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools and established processes.”
Mike Gullaksen, CEO of NP Digital, emphasised the significance of this acquisition: “This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe.”
“Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise but now enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically.”
The acquisition of SearchGuru by NP Digital marks a significant step forward in expanding its influence and capabilities in the APAC region, promising enhanced performance marketing solutions and greater value for clients.
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