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New research sponsored by AI typing assistant Grammarly and conducted by Forrester Consulting reveals most companies still don’t have a clear strategy to deploy generative AI technology within their organisations at scale.
The study, “Maximising Business Potential with Generative AI: The Path to Transformation,” commissioned shows that despite recognising the business benefits, companies are taking a haphazard approach to addressing generative AI—opening them up to security risks and putting them at a competitive disadvantage.
Businesses are rushing to deploy generative AI to drive transformation. The study finds organisations are turning to the technology to address challenges like improving writing quality (47%), increasing revenue (46%), and speeding up execution (42%)—and 43% are moving more quickly than in the past with other innovations.
Still, companies lag behind employees on adoption, and only 45% have an enterprise-wide strategy to ensure secure, aligned deployment across the entire organisation. That leaves them vulnerable to security threats and technical consolidation challenges from disjointed and ungoverned use of generative AI—putting their business, customers, and employees at risk and jeopardizing their ability to realize the technology’s benefits down the line.
“If you’re a business leader, adopting generative AI is not optional—your teams and competitors already are,” said Matt Rosenberg, Grammarly’s Chief Revenue Officer and Head of Grammarly Business.
“Those who fail to recognise or underestimate the value of the technology will fall behind, but businesses need to know how to operationalise it at scale. Carefully executing a company-wide strategy with holistic solutions is essential to achieve transformation through generative AI—and avoid long-term risks.”
The study of 301 technology decision-makers in North America and the UK underscores that businesses deploying the technology early and with a wall-to-wall strategy will gain a competitive edge.
Additional findings include:
