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Communications consultancy P4 Group and its sister agency Ruby Communications have officially rebranded as ‘Sabio’, with the refresh aiming to bring clients a re-energised approach to marketing, stakeholder and communications.
Under the new brand, the group will design business solutions that funnel almost three decades of experience into cleverly crafted campaigns and creative solutions for their expansive client list.
Sabio Managing Director, Naomi Spies, said that it’s an exciting time to be in the industry, particularly with such a huge focus on collaboration and creativity.
“Sabio will always be a fluid agency that is ever-changing and ever-evolving to adapt to the fast-moving industries we work within, bringing a clever, highly integrated lens to our client’s needs across communications, creative, digital, marketing and engagement,” Spies said.
“The last three decades has allowed us to work with so many brands, corporations and Government projects and it’s been an amazing ride, but I can genuinely tell you, the best is yet to come,” she said.
Echoing Spies’ remarks is Sabio Founder and CEO, Adrian Basile, who says the rebrand was a necessary change to highlight the talent of the team and its ability to bring the absolute best to the table.
“From what started as a traditional communications agency almost three decades ago with a sole focus on media relations, we are now a campaign-driven agency that delivers exceptional integrated work across a multitude of sectors—we really needed a brand that spoke to this innovative shift,” Basile said.
“We want people to know that we’ll be carrying all of our experience and incredible team into Sabio – our team are the lifeblood of our company so it’s important to us that we bring our highly skilled mix of individuals and our vibrant culture into this next chapter,” he said.
“Through Sabio, we’ll deliver work that meshes our ability as powerful storytellers with campaigns that are inherently and cleverly, you. What we’ll bring to the table are ideas that not only bring out the best in our partnering brands and companies, but the unexpected and the surprising.”
In August of 2020, P4 Group acquired Ruby Communications to bolster the company’s service offering across government, tourism, not-for-profit, hospitality, lifestyle and corporate sectors.
Source: Sabio
Zoe is a content creator, specialising in speech and corporate communications. She is currently the content producer of Supply Chain Channel— a learning ecosystem dedicated to connecting and empowering the Australian supply chain community.
