- Have any questions?
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- Have any questions?
- 02 9247 6000
- media@commsroom.co
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As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger that the importance of the reef to our planet, the danger that the reef is in, and the grave impact impact it will have on everyone if we fail to protect it.
As a communications leader, Markwort is heavily experienced in inspiring action through communication campaigns. In this video, Markwort talks about the varying shades of misinformation that surrounds the reef and climate change in general, and the strategies she uses to steer people closer to the truth.
“Some nuanced message [is needed]. And that’s often difficult to get across offer because the media do like the short and sharp pin set and grab. This means there’s a continuing need to reinforce our role as the Great Barrier Reef Marine Park Authority.”
“It also means that our communication needs to be planned and strategic in order to get our messages heard. We need to be consistent, accurate, and timely of course.
Learn how Karen Markwort and her team executed their mandate and continue to fight misinformation here.
