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Seven has announced the debut of The Nightly, a groundbreaking digital news platform committed to delivering accessible and high-quality Australian journalism at no cost.
Positioned as both a weeknight digital newspaper and a 24/7 online destination, The Nightly will cover a diverse range of topics including politics, policy, business, and culture. Spearheaded by an esteemed editorial team featuring industry veterans such as Christopher Dore, Sarah Blake, and Matthew Quagliotto, The Nightly promises to offer a fresh perspective on current events.
Anthony De Ceglie, Editor-in-Chief of The West Australian, and Sarah-Jane Tasker, former Business Editor of The West Australian, lead the charge as the driving forces behind The Nightly’s innovative approach to news dissemination.
“One in five people now who say they read the West Australian newspaper — you know, in terms of page one, page four, or five, page 13 — they’re reading it as a digital newspaper on their phone,” De Ceglie explains. “The success of that has grown. Every year, it grows, every day it grows. And I think newspapers all around the world are saying the same thing.”
“Technically speaking, it allows you to launch a new newspaper, at a relatively low cost,” De Ceglie reasons. And if we were going to do that, it would be interesting to do it on the East Coast,” he said.
Inspired by the success of digital newspaper readership in Perth, where one in five individuals opt for the digital format, The Nightly seeks to revolutionise the way news is consumed on the East Coast. With a focus on providing insightful analysis, investigative pieces, and evergreen reads, The Nightly aims to engage readers in a more meaningful way.
In addition to its comprehensive coverage, The Nightly has secured content partnerships with prestigious publications such as The New York Times and The Economist, further enriching its offerings with curated content.
“Our focus will be very much on like politics and policy in particular, business, culture, and sports,” explains Sarah-Jane Tasker, editor for The Nightly. Along with a lifestyle section, they’ll have “a lot of those different touch points that people like to engage with anyway” in an average newspaper.
“But we’re very much mindful of the fact that we’re pitching this to that audience who are on their couch, at home, at night, and you’ve potentially got the TV on at the same time, but they’re kind of doing a scroll and wanting to read something different. And it’s just trying to think about how we produce that a bit differently to what we know, in terms of your daily newspapers, and how they approach copy.”
Emphasising the importance of curation in an era of information overload, The Nightly aims to provide readers with a trusted source of news that cuts through the clutter. By delivering a crisp and curated news experience, The Nightly aims to attract advertisers seeking to connect with engaged audiences in a premium digital environment.
“It’s a space they know, and they love,” said Anthony De Ceglie, Editor-in-Chief of West Australian Newspapers.
With its commitment to quality journalism and innovative approach to news delivery, The Nightly is poised to disrupt the media landscape and redefine the future of digital news consumption on the East Coast.
