The strategy advisory will develop robust marketing and communications strategies to support the business ambitions of deep tech companies bringing emerging and innovative technology to market.
Innovation Advisory is led by founder and CEO Corrie McLeod, a marcomms powerhouse with 25+ years deep expertise in industry development and insights for commercialisation. The firm has an established track record of advising IP-rich Australian and international companies to reach the next stage of business growth by defining market strategies, network support and go-to-market tactics.
“Tackling Australia’s deep tech commercialisation ambitions requires an informed approach – we have an abundance of sophisticated research, ambitious, skilled people and national wealth built on primary industries,” said Corrie McLeod, CEO of Innovation Advisory.
“However, the challenge for many deep tech startup founders is identifying the right networks and communications strategies to carry an idea from proof of concept to full market readiness.”
Innovation Advisory’s guided workshops equip fast growth companies with go-to-market strategies and communications fundamentals. Through a series of guided workshops, clients develop marketing strategies, along with industry and government stakeholder mapping that results in the acceleration of outcomes associated with each businesses’ ambition.
“These companies have developed valuable strategic technologies at a moment in time when there is pressure to move quickly with purpose. Innovation Advisory is designed to offer the in-house expertise needed to help them capture market opportunities.”
“Communications as a significant and strategic input into a go-to-market strategy is often poorly understood and lacking focus,” said McLeod.
Innovation Advisory also offers a strategic value add with stakeholder mapping for emerging tech founders to connect with the right people and how they fit into a communication strategy to support reaching commercialisation goals – whether that is access to more options to raise or invest money, attracting talent, or business and product collaborators.
“Quite often these deep tech founders have spent considerable time, energy and resources prioritising technical innovation to reach key development milestones,” Mcleod adds.
“When it comes to the point of building a comprehensive marketing and communications strategy is where Innovation Advisory can step in to help quality founders share their brilliance with the right people.”
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Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.
