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Tag: brands

Authenticity is more than just being raw or unpolished; it also involves consistency and balance with deeper convictions.

How authenticity boosts engagement on social media in 2025

Authenticity has become the foundation of effective social media strategies in 2025. People are looking for real connections over perfectly curated material as they become...

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Branding as a PR tool

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...

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conversational commerce

Most consumers prefer conversational commerce with brands, study finds

More than 88% of the 8,000 consumers surveyed from the US, the UK, Canada, and Australia prefer to engage in a two-way conversation with a...

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