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Tag: data analytics

Federal budget enhances data analytics capabilities

The Australian Federal Budget for 2024–25 places a significant focus on improving data analytics capabilities in different sectors. The goal of this initiative is to...

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Austrade's Ellen Axford on the Value of Data Analytics to Social Media Tactics

Austrade’s Ellen Axford on the value of data analytics to social media tactics

Austrade's Ellen Axford shares the philosophies and some tips she applies when crafting social media tactics for her organisation....
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Study reveals 20% of TikTok search results include misinformation

Study reveals 20% of TikTok search results include misinformation

Nearly 20% of videos appearing in TikTok search results include content with misinformation, according to a report by NewsGuard. NewsGuard looked into 540 TikToks for...

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Aussie consumers prefer SMS over email as mode of communication

Aussie consumers prefer SMS over email as mode of communication

SMS has taken over email as the most convenient method of communication for customers with 49% of Australians believing firms who interact via SMS appear...

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Crucial social media metrics that you should analyse

Crucial social media metrics that you should analyse

Your metrics are determined by your social media objectives. Every goal needs a corresponding statistic that can be used to assess if your social media...

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