Tag: Impact

Opinion, Communication

Measuring Impact: How Communicators Can Demonstrate Impact Beyond Coverage Volumes

It’s no secret that traditional PR metrics, such as media mentions and coverage volumes, are a good start to assessing your media profile. However, this...

News, Communication, Featured Leader, Corporate Communications

Communicating sustainability and change with Erin Sing, Mars Wrigley Australia

At Mars Wrigley, we know that we have a responsibility to make change, we know that we have a responsibility to our consumers to make...