Tag: KPIs

Navigating Government Communication Success: A Guide to Metrics and KPIs

In government communication, measuring the success of public relations (PR) campaigns is essential for assessing impact, enhancing transparency, and optimising strategies for future initiatives. Government...

5 KPIs to help you measure your PR campaign’s success

PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...