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When it comes to government communication, the public’s trust and confidence are maintained through the pillars of accountability and transparency. How government agencies fulfil the...
In the modern, data-driven digital world, government communication campaigns rely on data more than ever. The role of data and analytics in government communication is...
Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners...
Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for...
Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...
In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...
Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter...
With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy....
Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic...
PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...
Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them...
Public relations and communications platform Muck Rack has released new tools to help companies and their PR teams build and maintain a successful media relations...
Julian McCrann is the Public Relations and Communications Manager at Roy Morgan, Australia’s longest-established social, political market research and public opinion statistics company. In this...
For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...
Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release...
After an extensive six-month recruitment process, the Public Relations Institute of Australia (PRIA) announces the appointment of a new Chief Executive Officer, Louise Harland-Cox. With...
