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Extended periods of consuming digital content are often thought to contribute to mental fog and diminished focus. However, two UNSW psychologists have found little evidence...
Leveraging data analytics can be extremely beneficial for social media strategies. For teams navigating its complexities, data not only illuminates audience preferences but also inspires...
As digital platforms evolve, the public sector faces new challenges in engaging with citizens. From 30 October to 1 November 2024, at the Pullman Albert...
The Albanese Labor Government plans to introduce new legislation this year to establish a minimum age requirement for accessing social media and similar digital platforms....
Australia’s eSafety Commissioner has requested that leading social media and messaging platforms reveal how many Australian children are using their services and detail the age...
Brands can spark genuine community building simply by leveraging social media’s power to connect, engage, and inspire. Comms Room is thrilled to have the opportunity...
Trust is the cornerstone of any successful workplace, yet it is often fragile and easily disrupted. As today is a time where digital communication is...
Social media has become the go-to source for news and information for many individuals due to the abundance of internet tools. These platforms have many...
There is no doubt that the demand for clear and concise communication is surging like never before. That said, professionals must remain flexible and constantly...
Special marks for AI-generated content have been added to LinkedIn, the latest social network to do so. A small C2PA identifier will now be included...
There are clear advantages and disadvantages to the way artificial intelligence (AI) is changing social media tactics. The importance of AI is growing as companies...
As they attempt to make sense of TikTok—a platform that poses a threat to national security while also being a powerful instrument for voter engagement—politicians...
A movement on social media is urging Australians to boycott digital payments and instead opt for cash as a form of protest. Organised by the...
Online scammers are targeting a specific group of people in Australia, deceiving them and stealing substantial amounts of money each year, which is a troubling...
Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their...
Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case...
Government social media should be a dynamic platform for meaningful interaction, not just a broadcasting tool. Vanessa Grimm is the Executive Director of Strategic Communications...
A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...
With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are...
All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content,...
