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Global advertising firm Dentsu has rehired Tara Moss as their EVP, Global Head of Consulting for dentsu good, bringing over 15 years of experience in strategy, marketing, eCommerce and sustainability.
Moss will play a pivotal role in the leadership of dentsu’s new sustainability accelerator called dentsu good, which empowers business growth for purpose-driven organizations and brands with tangible social impact.
Most recently, Moss co-founded UNLESS Collective, a regenerative fashion company that makes 100% plant-and-mineral-based clothing and footwear. UNLESS operates the world’s first regenerative fashion platform — connecting material, design, manufacturing and composting to use plant-based innovation and production ingenuity to solve for a plastic-free future.
Prior to that, she was a Managing Director at R/GA overseeing the global Nike relationship where she led retail and digital activation initiatives for Move to Zero, Nike’s sustainability platform.
“Sustainability needs to be an integral part of a company’s business strategy. Our mission through dentsu good is to work with clients to incubate and accelerate people-centered innovation and business solutions to achieve their sustainability commitments for a better world,” Jean Lin, Chief Culture Officer and dentsu good Executive Sponsor said.
“We’re so pleased to welcome back an experienced impact-focused business expert like Tara to lead innovative sustainable solutions for our clients’ evolving business models. Our industry can do so much to create new values to deliver sustainable growth and impact at scale,” Lin said.
Moss’s leadership and expertise are not new to dentsu. She rejoins the network as a recognised leader where she previously held several executive positions including Partner at Jumptank, a strategic innovation unit focused on inspiring brands to transform their businesses for the future.
She also lead the launch of Clownfish, a sustainable marketing consultancy working with brands like Sprite and Seventh Generation to create and communicate a more sustainable future.
In her new role, Moss will partner with creative innovators and Social Impact experts from across dentsu’s 72,000-strong team. Powered by dentsu’s capabilities in creativity and innovation to drive behavioural change, dentsu good enables businesses to realise the commercial value of their sustainability investment by offering their customers preferable, more sustainable choices.
Launching in the US and expanding across the entire dentsu network, dentsu good extends the group’s commitment to creating a more sustainable world with their clients and being at the forefront of people-centred transformations that shape society.
“It is imperative that agencies look at solutions through a sustainable lens for their clients. There is a demand from brands to address complex challenges, and social pressure is changing buying habits. Every time we make a purchase, we make a decision about the world in which we want to live. I am energized to return to dentsu with my start-up experience to addresses these issues with a nimble and growth-driven approach,” Moss said.
