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Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head of Client and Event Partnerships for Australia and New Zealand. Joining the lineup are Denise Barnes as Client Projects Director and Anan Salvarinas as Senior Creative Strategist.
Robertson, with over a decade of commercial and partnership expertise, returns to The Brag Media after contributing to Pedestrian Group. He brings more than ten years of commercial and partnership experience to the team, having previously spent almost two years as The Brag Media’s Head of Partnerships VIC, QLD and SA as well as several years in key commercial and marketing roles with Val Morgan and HOYTS Group.
As Head of Client and Event Partnerships, Robertson’s mission is to expand and enrich commercial collaborations to deliver exceptional results for client partners.
“The Brag Media’s growth, along with the quality of the work they continue producing, is impressive. When the opportunity to return presented itself, I couldn’t say no.
Management has assembled a team of passionate people who care about the client, the audience and our brands, which results in compelling partnerships that add genuine value. I’m looking forward to seeing what we achieve in 2024 and beyond,” said Dane Robertson, Head of Client and Event Partnerships for Australia and New Zealand, The Brag Media
Denise Barnes, an award-winning content producer from Man of Many, assumes the role of Client Projects Director. Simultaneously, Anan Salvarinas, previously with LADbible Australia, steps in as Senior Creative Strategist.
Jessica Hunter, General Manager at The Brag Media, expressed excitement about the team’s new chapter, emphasizing the addition of recognised talents aligning with the company’s growth strategy. “Dane’s return, alongside Denise and Anan, marks a thrilling new chapter for The Brag Media. These recognised talents from leading youth publications bring invaluable expertise to propel our growth and deepen our impact.”
The Brag Media, with a network exceeding 40 million monthly page views and nine million Australian users, solidifies its status as the country’s leading youth publisher.
The trio’s arrival signifies a strategic move to enhance engagement with youth subcultures, reflecting The Brag Media’s commitment to impactful collaborations and innovative content solutions. The company’s expansion in 2023 through partnerships with Playwire, Evolve Media, Hypebeast, and PMC has set the stage for continued growth and groundbreaking collaborations in 2024.
