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Marketing group, The Generals Daughters, has won homeware retailer décor Australia’s social media and brand marketing account.
Following a competitive pitch process, The Generals Daughters has been appointed to develop consumer-focused social media and brand marketing, in a retained and project-based capacity.
The Generals Daughters have begun developing the brand, under the approved “positioning” décor “Life’s Sorted” supporting its recent new pantry range marketing efforts, with an integrated social media campaign.
Melissa Setches, Global Marketing Manager at décor, said that The General Daughters’ displayed an incredible understanding of the decor brand and customers.
“The team at The Generals Daughters demonstrated a clear understanding of the environment we operate in with our retail partners, and our heritage as an Australian made brand,” Setches said.
“With our new decor pantry range marketing completed, we are looking forward to what we can achieve together in partnership,” she said.
On their latest role, The Generals Daughters CEO, Aimee Dean, said that they are thrilled to be working alongside the décor team.
“The brand has huge growth potential and is a well-known part of Australian’s everyday lives whether as a parent, or children or the passionate home cook, we’re looking forward to translating this familiarity into strong results across earned and owned channels,” Dean said.
Décor joins The Generals Daughters growing client portfolio that includes blue chip and boutique brands, such as ELS Lighting, CSA, Ugg Express Australia, and BP Commercials.
The Generals Daughters has also welcomed Charlie Horan as she joins its Melbourne office as Social Media Manager and Content Producer, respectively.
“We are passionate about our people who are our greatest strength, and being able to attract the industry’s brightest talent as we grow our troops has always been a top priority. We started this business with a significant focus on what our culture and values would look like,” Dean continued.
“Our most important core value is that ‘Leadership to us is a two-way street, loyalty up and loyalty down,” she explained.
“Respect and Trust for your Superiors and care for our Troops’ which dictates a culture of open-minded acceptance, curiosity and respect %100 percent of the time. With a highly engaged team who feel listened too, we are delivering some exceptional results for our clients,” she concluded.
Zoe is a content creator, specialising in speech and corporate communications. She is currently the content producer of Supply Chain Channel— a learning ecosystem dedicated to connecting and empowering the Australian supply chain community.
