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Influencer marketing agency Viral Nation has launched a new impersonation detection feature, designed to protect brands from fraudulent activities on social media platforms.
“The introduction of the impersonation detection feature within our Viral Nation_Secure platform marks a significant milestone,” said Mat Micheli, co-chief executive officer and co-founder of Viral Nation.
“With fake accounts running rampant, it has become essential for brands and individuals to shield their reputations and help to keep these platforms safe for all. Our proprietary technology surpasses the reactive measures employed by social media platforms, offering a proactive and comprehensive solution to safeguard our clients’ brands,” Micheli said.
Traditional social media listening and sentiment analysis tools in the market have consistently failed to tackle the harmful problem of fake accounts. Most existing methods of detecting fake accounts are manual and labour-intensive, requiring exhaustive searches across social platforms and search engines.
Moreover, verification marks, once seen as a reliable indicator of authenticity, have become less dependable as indicators of real or fake accounts since they’ve become available for purchase.
The rise of fake accounts is quickly becoming a serious industry-wide problem, with far-reaching consequences including the manipulation of public opinion, stock price volatility, behavioural influence, spread of misinformation and illicit activities.
Leveraging proprietary multi-AI analysis, encompassing recognition and detection cognition as well as deep analysis, Viral Nation_Secure’s impersonation detection conducts ongoing, simultaneous searches across various social media platforms. It proactively flags and exposes impostor accounts as well as reports takedowns to the respective platforms to successfully secure the online presence for companies and personal brands.
According to industry reports, Facebook takes action against more than 1 billion fake accounts every quarter, with Meta witnessing a 30% increase to 1.3 billion in late 2022. Additional jarring statistics reinforce the scale of the issue and the need for complete solutions such as Viral Nation_Secure to combat the problem:
Viral Nation_Secure’s impersonation detection feature fills a critical gap in the market of big social data, providing brands and content creators with the tools they need to combat the rising tide of fake accounts by proactively identifying and flagging fake accounts across social media platforms.
