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Generative AI is a hot topic right now. With its extensive capabilities and achievements being broadcasted and debated around the globe every day, it is nearly impossible to find anyone who is not raving about the wonders of AI – or bewailing their fears about it.
Increasingly, brands are unlocking its potential. From Samsung’s AI-powered ‘Food’ app to Estee Lauder’s Voice-Enabled Makeup Assistant for the visually impaired, AI is being leveraged by many companies to make our lives easier.
Yet, as a communicator, have you taken a moment to consider how AI can make your work easier? You may not have had the time, or possibly even the inclination, but not to worry – here are several good reasons to consider how AI could support your day-to-day job in internal comms.
We can all agree that repetitive tasks are generally not exactly the highlight of our day. They are time-consuming, monotonous, and often take us away from more meaningful tasks with greater impact.
That’s not to say that routine responsibilities like news tracking and reporting are not important – they certainly are – but we can appreciate the occasional assistance to help check off our to-do list by the end of the day.
Luckily, AI can automate many of these mundane tasks, leading to greater job productivity, stimulation and evolution. According to recent research by Deloitte, employees implementing generative AI for productivity preserve an average of 2.5 hours per week. So why not get started on evolving your role and your to do list today? Because doing so will only allow more time for what we know you do best: develop exciting and creative ways to engage and inform your company’s staff and stakeholders and improve organisational culture.
As communicators, we speak to hundreds – if not thousands – of employees and stakeholders every day. Everyone’s role within and outside of the organisation is different and they will have diverse and varying needs as a result.
This is where AI personalisation can help.
Personalisation has many benefits in employee comms such as enhanced engagement, improved morale and increased productivity to name a few. It also demands time – which for many of us, is a precious resource we have to guard carefully.
From segmenting audiences, analysing sentiment, and tailoring content to drive engagement, personalisation can be a long and repetitive process. But with AI, it no longer needs to be.
No matter the content you’re personalising, AI can streamline it for you.
Have you ever caught yourself writing some content, and thinking you haven’t quite hit the nail on the head, or fearing that one last typo has somehow eluded your gaze? Fret not – it’s more common than you think!
Irrespective of your proficiency as a writer, writer’s block can strike anyone at any time. Even world-renowned writers like Mark Twain and Ernest Hemingway encountered this creative challenge from time to time. What sets us apart is that AI-powered writing assistants are readily available, and just a tap or click away. Whether you are looking to elevate your messaging, optimise your text, or simply proofread your work, AI can help.
At Staffbase, we firmly believe every writer deserves their own AI-powered personal assistant. This is why we embedded one in our platform. For internal communicators, time is of the essence. Particularly in unexpected situations where messaging must be swiftly developed and communicated to all staff. Using an AI companion to aid writing can give you a much-needed productivity boost to overcome any writer’s block and create high-impact messages that connect with employees and stakeholders.
While task delegation may not come naturally to some, it is important to recognise when an extra hand is needed – artificial or not! If other sectors can effectively leverage AI to optimise workflow and increase productivity, there is no reason why communicators cannot do the same.
Up next
AI plays a pivotal role in helping internal communicators accomplish time consuming and repetitive tasks. But where do we draw the line on its usage? In our next blog post, we delve into using AI ethically, identifying the dos and don’ts for communicators integrating AI tools into their work.
