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Work management platform Wrike was named “Best Team Collaboration Software” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence organisation that recognises the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.
Marketing leaders cite poor communication and collaboration as the leading cause of inefficiency, according to Wrike’s 2023 Efficiency Report. Additionally, 79% of marketing professionals say that a single source of truth will improve cross-team collaboration.
Wrike was recognised for its ability to streamline workflows, allowing teams to bring all work into a single platform, enhancing visibility and alignment, and increasing efficiency across marketing departments.
Among the features that helped Write stand out was Wrike’s Work Intelligence, which uses AI to provide marketers with automated task prioritisation, help spot risk factors based on historical data, digitise written documents, turn meeting notes into actionable subtasks, and create a digital assistant through mobile voice commands.
Wrike also has the Custom Items Types feature, which allows for the creation of task and project-based item types that can be tailored to specific teams and departments.
Design teams can take advantage of the asset-proofing tool, while demand generation and digital teams can leverage the Marketing Insights dashboard for real-time insights on campaign performance.
The Wrike platform supports end-to-end campaign management, creative project management, event management, as well as marketing project and resource management. Wrike also integrates with 400+ third-party apps, including DAM solutions.
“The pressure is on for marketing teams to improve collaboration across their organization to increase ROI with fewer resources faster,” said Esther Flammer, CMO at Wrike. “Our solution brings all teams together and allows them to connect and interact with their martech stack in one platform. Thank you to MarTech Breakthrough for recognizing our dedication to helping marketing teams supercharge efficiency and deliver better results.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
“Marketing is central to business growth, and its programs are directly tied to revenue,” said James Johnson, Managing Director at MarTech Breakthrough. “Wrike is the only work management platform designed for marketing teams that offers this level of AI sophistication, enabling them to deliver quickly and with more impact.”
“The platform is highly scalable and customisable and offers marketing teams of all sizes tailored solutions that take the complexity out of traditional campaign management platforms – a true breakthrough that we are thrilled to recognise in our 6th annual MarTech Breakthrough Awards program,” Johnson said.
