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Mohan highlighted the growing role of YouTube in general entertainment, especially in terms of competing with traditional TV for viewer attention.
“You might not expect MrBeast to stand on the same stage as Jeremy Allen White .But if you think creators are just recording vlogs from their bedrooms, then I have some big news.” Mohan stated.
Creators have writers’ rooms, production teams, and business strategies. They’re developing programming that’s not just popular and relevant – it’s breaking boundaries.”
Last year, YouTube was the top streaming platform by watch time in the U.S., underscoring its significant role in the entertainment landscape. Mohan argued that top YouTubers are taking a professional approach to production, similar to traditional TV production houses. He cited “Good Mythical Morning” by Rhett and Link, noting their creativity and responsiveness to viewer feedback.
Mohan acknowledged the differences in production and craft elements between traditional TV and YouTube. However, he emphasised that creators should still be considered for awards due to their impact and relevance.
“Creators are defining a new era of entertainment,” Mohan wrote.
“And they deserve the same acclaim as other creative professionals.”
Mohan also pointed out that YouTube accounted for 10% of all TV watch time in March, according to Nielsen. He argued that recognising YouTubers would not only validate their work but also bridge the gap between traditional and digital media.
“Recognising the work of creators is the best way for the Television Academy to continue its legacy of honouring modern culture, while also building a bridge to the next generation of viewers,” Mohan stated.
Mohan’s vision aligns with YouTube’s business interests, as greater recognition would boost the platform’s legitimacy as a TV content provider.
While the idea of creators on the Emmy stage may seem divisive, the gap between traditional TV and online media is narrowing every day. Mohan’s push for Emmy recognition reflects this evolving entertainment landscape.
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Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.
