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Day: April 20, 2023

jogger listening to audio as a ritual

Aligning advertising with listener’s rituals boosts brand engagement

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio advertisers, according to new research...

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gamers are an untapped market

Gamers more likely to watch free ad-supported streaming

Connected TV (CTV) and cross-screen advertising firm LG Ad Solutions has released the findings of a new study that found that gamers are more likely...

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shortform content a hit with businesses

Use of shortform content, AI tools on the rise with businesses, study finds

Despite recent economic challenges, businesses are quickly latching on to using shortform videos and AI tools to achieve their goals, according to a report released...

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