Day: August 10, 2023

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...

Prosecraft has infuriated authors by using their books without consent – but what does copyright law say?

This week, US writer Benji Smith took down his controversial website, Prosecraft, roughly a day after a social media storm erupted, with authors – who...

ABC shuts down majority of accounts on Elon Musk’s X

Australian broadcaster ABC has shut down the majority of its accounts on X, formerly known as Twitter, citing cost and increase of toxic interactions since...

93% of businesses don’t want ChatGPT in the workplace, study finds

The majority of business owners in Australia are considering or already implementing bans on ChatGPT and other generative AI applications in the workplace, according to...

Creating highly responsive and agile communications in time of crisis with David Hawkins

Corporate communications officers, particularly those who do crisis response and reputation management often get a bad reputation, especially among the stakeholders that they serve. The...