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Day: December 7, 2023

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work.  While remote working has existed in some form...

Fact-bombing by experts doesn’t change hearts and minds. But good science communication can

A stir went through the Australian science communication community last week, caused by an article with the headline Science communicators need to stop telling everybody...

Automation, generative AI emerge as key business priorities, survey reveals

More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next...

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...