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The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for compelling themed content. All platforms are packed with holiday-themed content, so here’s a handy list of five tips you’ll need to remember to create effective content for the Yuletide season. Read on!
Immerse in that good ol’ holiday spirit! Infuse your content with festive themes, colours, and visuals that resonate with the holiday season. Use seasonal elements, decorations, and colors to create a visually appealing and immersive experience for your audience, and to further push the mood of festivity into all your platforms.
Check your brand kit. Which elements mesh well with your company’s pre-existing visuals? A cartoon reindeer might not look as professional if your brand has a more corporate look, but classy elements like holly and mistletoe on gold filigree borders might. Be merry, but stay on-brand as well!
Now is the best time to evoke emotions. Share heartwarming stories that recall warm, fuzzy feelings associated with the holidays. Whether it’s tales of generosity, gratitude, or personal experiences, storytelling creates a connection with your audience and adds a memorable touch to your content.
Stories about families coming together or overcoming great personal hurdles can also be a great content pitch. Be careful about being too on the nose with this, though! A good rule of thumb is to always focus on generating inspiration, not pity.
Now that everyone’s out shopping for last-minute presents, cash in on that urgency! Capitalize on the holiday shopping spirit by offering exclusive deals and promotions. Use limited-time offers, special discounts, or bundled packages to create a sense of urgency, encouraging your audience to take advantage of these seasonal opportunities.
Holiday deals can also be special one-off products that only come around once a year. This can help generate excitement in your audience. Giving people something season-exclusive is something customers look forward to, so make the deals count!
As is standard in content creation, engage with your audience. Develop interactive holiday campaigns that involve your audience. This could include holiday-themed contests, polls, or user-generated content challenges. Encouraging participation not only boosts engagement but also spreads festive cheer.
You can even crank the engagement up a notch by crafting specific campaigns to include a small puzzle or game! Letting customers have control over how they engage with your campaigns gives them insight on how your brand pushes out content. And you always want to be the company that has fun campaigns over the ones that post the same things, so don’t be afraid to go the extra mile!
Helpful content is always king, no matter what time of year your audience finds it. Create content that adds value to your customer’s lives during the holiday season. Offer practical tips, gift guides, or how-to content related to your products or services. Providing useful information positions your brand as helpful and supportive, fostering goodwill and more loyalty.
Content that helpful in specific niches (like cooking, DIY gifts, or crafting) also has great reshare value! Whittle down your audience, and see what resonates with them. Is your target demographic composed of busy moms looking for quick meals to prep? Or is it more focused on younger adults interested in travelling? People often share content that helps them and their direct community, so taking a look at your reader insights can help here, too.
By incorporating these tips into your holiday content strategy, you can create a compelling and festive narrative that resonates with your audience, enhances brand engagement, and contributes to a memorable holiday experience. Just because content creation is serious doesn’t mean the work your brand posts can’t be holly-jolly! Happy holidays, and best of luck!
