Author: Dan Ratner

News, Opinion, Communication

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

News, Opinion, Communication, Social Media

e-X’it Twitter – A Cautionary Tale

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision to rebrand it as ‘X‘....

News, Opinion

Brand Transformation: the magical formula does not exist

When you think ‘brand transformation’, it’s easy for your mind to go straight to ‘rebrand’: throw the brand out with the bath water and start...