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February 6, 2024
CleanUp Australia Day
Published by Dan Ratner at February 6, 2024
Categories

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of Clean […]
Dan RatnerDan Ratner February 6, 2024
August 15, 2023
antisemitism on twitter
Published by Dan Ratner at August 15, 2023
Categories

e-X’it Twitter – A Cautionary Tale

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision to rebrand it as ‘X‘. But […]
Dan RatnerDan Ratner August 15, 2023
April 12, 2023
brand transformation
Published by Dan Ratner at April 12, 2023
Categories

Brand Transformation: the magical formula does not exist

When you think ‘brand transformation’, it’s easy for your mind to go straight to ‘rebrand’: throw the brand out with the bath water and start afresh. […]
Dan RatnerDan Ratner April 12, 2023