Dan Ratner

Mastering Change: Navigating the Evolution of Icons

Dan Ratner

February 6, 2024

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while…

e-X’it Twitter – A Cautionary Tale

Dan Ratner

August 15, 2023

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision…

Brand Transformation: the magical formula does not exist

Dan Ratner

April 12, 2023

When you think ‘brand transformation’, it’s easy for your mind to go straight to ‘rebrand’: throw the brand out with…