Author: Phoebe Netto

News, Technology, Opinion, Communication

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...

News, Technology, Opinion, Communication

ChatGPT might be coming for your jobs

ChatGPT has been making waves over the past few months, and on the surface, it’s easy to see why. Like a plotline from an apocalyptic...

News, Opinion

How brands can master the April Fools’ Day balancing act

For marketers and social media managers around the world, April 1 is a date when months of campaign planning come to fruition. With the potential...

News, Communication

Facebook’s ban is a reminder not to trust a giant

Facebook’s recent news ban happened so fast that it knocked over not just the key players, but the entire board. Save the Children Australia, the...