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More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next five years. That said, keeping humans in the loop will also remain critical, as 30% reported their organisation will have an equal proportion of automation and human processing.
This, according to Digitate’s latest study, AI and Automation: Laying the Foundation for the Autonomous Enterprise. From a public relations and brand management perspective, the findings highlight the strategic importance of embracing automation and generative AI in staying competitive and future-ready.
Experts say these numbers lead to a projected shift in the PR and Brand Communications industries.
“IT leaders have long known that AI-powered automation is essential for survival in a digitally driven economy. The research showed most companies realise this and are taking urgent action to increase investments in this area,” says Avi Bhagtani, CMO of Digitate.
With enterprises gradually moving towards AI automation, Digitate as a solutions enabler emphasises the role of ignio™ in bringing agility, assurance, and resiliency to business operations. Digitate encourages brands to engage in thought leadership initiatives, such as webinars, whitepapers, and expert interviews, to further highlight the potential that AI and task automation can explore, and to further establish Digitate’s expertise within the AI space.
“The difference is that now enterprises are embracing AI and automation to improve business KPIs and enhance employee productivity as well as customer satisfaction, thereby accelerating their path to the autonomous enterprise,” Bhagtani says.
Most organisations are focusing automation efforts first in more technical areas, to then further transition into communications and customer support (89%) in the next 12 months. Enterprises report experimenting with different types of automation as well: 74% of organisations have experimented with generative AI, followed by workflow automation (68%) and AIOps (65%).
However, this speed to implement automation raises questions about the future of the workforce. When asked about top concerns for deploying automation in their organizations, one in four (26%) of IT leaders said that the main drawback to automation is the perception of workplace insecurity and job redundancy for employees.
Digitate’s commitment to responsible AI implementation, emphasises that the technology is meant to enhance human capabilities, not replace them. Paradoxically, 60% of the IT decision-makers stated that implementing automation in their organisation led to both improved employee satisfaction and increased productivity.
