Category: Artificial Intelligence

The multiple roles of chatbots in customer service (and how they can help your brand)

Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what...

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing...

Until now, sellers have used AI to get the best deal for themselves – those tables are about to turn

It’s no accident we are seeing record profits from some of our biggest consumer-facing companies, among them Qantas and the big four banks. They are...

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...

The AI industry is on the verge of becoming another boys’ club. We’re all going to lose out if it does

A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI...

Australia has its first framework for AI use in schools – but we need to proceed with caution

Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that...

AI is here to stay for businesses, Alteryx reveals

Analytics cloud company Alteryx has released findings from new independent research revealing the key artificial intelligence (AI) plays that will shape enterprises of the future....

Automation, generative AI emerge as key business priorities, survey reveals

More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next...

Becoming AI-Savvy: 6 Practical AI Use Cases for Internal Communications

In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my...