Category: Featured Leader

From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles

When you’re designing your comms strategy, you need to work out the “Why”. Why are you deciding to communicate like this? What is the ultimate...

Communication as a critical business function with Nicole Davey of nbn Australia

“I really embrace my role of delivering frank and fearless advice. I am a huge believer that communications is a critical business function, not just...

Victoria Police’s Kendall Masters on the importance of effective social media use for law enforcement

Kendall Masters is the Social Media Manager for Victoria Police. Before her stint with the law enforcement agency, she also filled various communication and social...

The Modern Communicator at Work with Katrin Maurer of Google

Corporate communications have definitely changed in the past few years, with COVID-19 making remote work more mainstream, and artificial intelligence (AI) tools such as Google‘s...

The Enduring Relevance of Journalism with Alexandra Wake

In a world with shrinking newsrooms, fake news, workplace threats, and growing distrust in the media, it can be difficult for a journalist to do...

Building the best brand with uberbrand’s Dan Ratner

How do you build a good brand? No two brand experts put in the same room would probably have the same answer. But for a...

Data is innovation’s best friend with DAFF’s Caroline Lanzon

Despite being integral for modern-day communications and engagement work, social media has only been around for less than a decade. This means that despite its...

Towards an Inclusive Australian Society with Disability Royal Commission’s Jacqueline Levett

According to data from the Australian Institute of Health and Welfare, around 4.4 Australians are living with a disability. This includes some 1.4 million people...

Tasmanian Aboriginal Centre’s Sarah Wilcox on transformative communication

When done right, communication can be transformative. It allows people to tell their stories and bring to life people’s aspirations. If used to build rather...

RMIT’s Sarah Gates on the ever-changing communications landscape

RMIT’s Communications Manager, External Affairs and Media Sarah Gates shares her thoughts on the ever-changing communications landscape....

Leila Taha and her social media management with 100% care factor

"Social media management with 100% care factor." This is the main ingredient for success of our featured leader's company for today....

Red Havas’ Matt Thomas on meaningful brand frameworks

Matt Thomas, Red Havas Australia's Managing Partner Corporate and Public Affairs, talks about the company's meaningful brand frameworks....

Values-driven and outcomes-focused leader Matt Macklin of Swinburne

Matt Macklin, Director of Communications and Media at Swinburne, talks about the lessons he has learned and the values he upholds as a communications professional....

Featured Leaders 2022: Responding to the changes in the communication landscape 

Check this rundown of the best Featured Leaders we published in 2022, their experiences and the lessons you can learn from them....

Jo Scard on Non-Profit Organisations Standing Up for their Views and Values

Jo Scard, Founder & CEO of Fifty Acres, gives her take on how making a stand on issues impact non-profit organisations in Australia....

NDIA’s Mariah Fox on the generalist approach to content creation

Mariah Fox, Social Media Manager - Assistant Director at the NDIA, provides us a better idea on the generalist approach to content creation....

Almora Boucher of DFES on dealing with today’s crisis communications

Due to the sensitivity of the conditions that must be reported, working in crisis communications entail a huge deal of strain. But with the proper...

The keys to engaging digital campaigns with Eloise Young

Coming up with engaging digital campaigns will always be the common goal for every social media manager. One way to do that is having a...

Austrade’s Ellen Axford on the value of data analytics to social media tactics

Austrade's Ellen Axford shares the philosophies and some tips she applies when crafting social media tactics for her organisation....

Rebecca Blewitt on maximising organic communication campaigns

Are your organic communication campaigns not working well for you? You might be doing it all wrong. Our featured leader for today, Rebecca Blewitt, Senior...