Category: Innovation

Salesforce, Google Cloud ink deal to help businesses run better campaigns

Customer relationship management platform (CRM) Salesforce and Google Cloud today announced an expanded strategic partnership to help businesses utilise data and AI to deliver more...

Asana unveils generative AI capabilities, ‘human-centric AI features’ for collaborative work

Work management platform Asana has unveiled its latest product capabilities focused on generative artificial intelligence (AI). Asana Intelligence makes enterprise AI capabilities core to Asana’s...

WPP, NVIDIA to build AI-powered content engine for digital advertising

Graphics computing giant Nvidia and creative marketing agency WPP have announced their partnership for developing a content engine that harnesses NVIDIA Omniverse™ and artificial intelligence...

Hootsuite’s Inbox to help streamline customer service work

Social media management tool Hootsuite has unveiled Inbox, a tool for social media managers who want to streamline their workflows and improve customer experience on...

Truecaller’s AI-powered assistant to filter fraud and scam calls in Australia

Global communications platform Truecaller, has launched the Truecaller Assistant, an innovation that leverages machine learning to create a helpful call-screening solution. Using artificial intelligence, Truecaller...

Meta’s language AI to ‘preserve language diversity’

Facebook’s parent company Meta has unveiled an AI-powered speech recognition system that can understand and transcribe 1,100 languages in real-time. The new technology, called Massively...

Gartner Report: Treating technology as a teammate boosts sales productivity

Sales organisations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner,...

Google introduces Passkeys to eliminate dependence on passwords

In a bid to enhance user security and provide a simpler login experience, Google has launched Passkeys as an alternative to passwords. This comes as...

Yahoo, Samba TV inks deals for enhanced targeting, measurement of ads

Yahoo has unveiled a partnership with Samba TV to provide advertisers with a holistic advanced TV solution. The partnership is seen to enhance omni-screen campaign...

HR’s ChatGPT obsession comes with faulty sources, bias, Capterra says

ChatGPT sentiment among human resource (HR) departments is overwhelmingly positive, but employees may be too trusting of these tools and putting their organisations at risk...

PicsArt launches ad-focused generative AI platform Adpilot

Picsart, a digital creation platform has announced the launch of Adpilot, a platform that empowers businesses to create on-brand ads quickly and easily with artificial...

Digital advertiser achieves carbon neutrality 7 years ahead of schedule

LoopMe, a digital brand advertiser using artificial intelligence (AI) to improve brand advertising performance has announced that it has reached net zero for Scope 1,...

Gov’t improves disaster response through emergency comms upgrades

The Government is rolling out a new cell broadcast National Messaging System (NMS) which will use state-of-the-art technology to significantly enhance how the Commonwealth delivers...

How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators

Marcel Scharth, University of Sydney Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney have proven...

Use of shortform content, AI tools on the rise with businesses, study finds

Despite recent economic challenges, businesses are quickly latching on to using shortform videos and AI tools to achieve their goals, according to a report released...

Flashpoint to use generative-AI to enhance risk intelligence insights

Risk intelligence provider Flashpoint has announced the expansion of its partnership with Google Cloud to deploy next-generation intelligence solutions, including generative AI, within the Flashpoint...

Adobe unveils new AI-powered features in their video production tools

Adobe has unveiled new functionalities to its suite of video production tools, all by harnessing new innovations in artificial technology (AI). The updates include an<span...

ChatGPT poised to disrupt retail chatbots, study finds

Capterra’s 2023 Retail Chatbots Survey of over 1,000 U.S. shoppers found that over half of them have negative experiences with retail chatbots, opening the door...

AI content generation is coming to Mailchimp

Email marketing and automation platform Intuit Mailchimp has unveiled an Email Content Generator, which uses GPT AI technology to allow customers to create marketing email...

Discover relevant journalists based on keywords via Muck Rack’s PressPal.ai

Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release...