Category: Technology

Google Cloud’s Vertex AI is coming to Sprinklr

Unified customer experience management platform Sprinklr has launched the integration of the Sprinklr AI+ platform with Google Cloud’s Vertex AI for unified customer experience management....

Intuit Mailchimp releases tools to help untangle ‘clustomer’ problems 

Email marketing and automation brand Intuit Mailchimp has launched a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by its in-house agency...

HubSpot launches HubSpot AI, new Sales Hub features

All-in-one marketing and sales software HubSpot has launched HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams. They also relaunched Sales...

Prompt engineering: is being an AI ‘whisperer’ the job of the future or a short-lived fad?

As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering. Having skills...

Google turns 25: the search engine revolutionised how we access information, but will it survive AI?

Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted each day, it’s difficult to...

OpenAI launches ChatGPT Enterprise

Companies looking to leverage the latest in generative artificial intelligence (AI) technology can now do so with added privacy and security measures with OpenAI’s latest...

AI can boost work productivity, but workers need more training — Asana

Employers and employees alike understand the potential of artificial intelligence (AI) for dramatically boosting productivity, but availability of clear guidelines and training is still wanting,...

Employees overstating their AI knowledge, new Canva study reveals

With hundreds of AI tools being developed and released daily, employers are understandably interested to see if they can leverage the technology to improve their...

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...

New AI-powered e-commerce tool to deliver ‘personalised, human-like product expertise’

E-commerce experience platform Bloomreach has unveiled Bloomreach Clarity, a conversational shopping product powered by the latest advancements in generative AI and large language models (LLMs)....

Canva turns 10, celebrates a decade of ‘empowering the world to design’

All-in-one visual communication platform Canva is celebrating the 10th anniversary of Co-founders Melanie Perkins, Cliff Obrecht and Cameron Adams launching Canva with the ambitious mission...

How to design engaging hybrid event experiences

The world of event planning has evolved, for the better, as the emphasis shifts to creating engaging virtual experiences for attendees. In this rapidly changing...

Total Expert unveils new tools for boosting customer engagement

Customer engagement platform Total Expert has announced new capabilities that enable users to drive growth and create customers for life in any market. Total Expert’s...

ChatGPT Cover Letters: How crunching numbers equated to a similar controversy

From a text editor straight in your browser to an AI content checker, we’re empowering users to take the initial output from ChatGPT and make...

Wrike bags ‘Best Team Collaboration Software’ tilt In MarTech Breakthrough Awards

Work management platform Wrike was named “Best Team Collaboration Software” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence...

Over 70% of marketers fear losing their jobs, study says

With the number of unemployed workers available for jobs at its highest level since December 2020, and UK inflation predicted to remain above government targets...

Meeting technology head on – how event planners are upskilling

Event planners and marketers have joined the digital skills revolution in the past few years. As virtual events become more and more popular, and platforms...

Adobe releases Adobe Express with Firefly for desktop

Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation. This AI-powered content creation application...

Virtual reality – leveraging the transition from in-person to hybrid events

Spare a thought for event marketers and planners as we move into a modern event landscape. In the past few years, they have had to...

Prosecraft has infuriated authors by using their books without consent – but what does copyright law say?

This week, US writer Benji Smith took down his controversial website, Prosecraft, roughly a day after a social media storm erupted, with authors – who...