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Category: Videos

Employer branding featured image

Enhancing employer branding and culture with Lavinia Rajaram

In today’s competitive landscape, businesses looking to scale and gain a competitive edge from their competitiors need all the help they can get to recruit...

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crisis communications with David Hawkins

Creating highly responsive and agile communications in time of crisis with David Hawkins

Corporate communications officers, particularly those who do crisis response and reputation management often get a bad reputation, especially among the stakeholders that they serve. The...

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Creating an executive communications plan with Cathy Jamieson featured image

Creating an executive communications plan with Cathy Jamieson

Picture this: a company’s top leaders seamlessly conveying their vision, strategies, and goals to a diverse array of stakeholders, inspiring confidence and alignment at every...

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Doing more with less: Communications on a shoestring budget with Reid Sexton

One of the most profound contradictions of our era is the relentless demand for content, juxtaposed with the continuous downsizing of external communication teams. Every...

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Alistair Marshall on crafting a communications strategy

Driving a strategic communications strategy with Alistair Marshall

A proper communications strategy is the hallmark of an organisation that excels in engaging both internal stakeholders and external audiences. In this video, communications leader...

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Utilising storytelling models for engagement with Shawn Callahan

Storytelling is more than entertainment; it is meaning making. What we think of ourselves as individuals factors strongly into our organisational culture and how we...

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Jo Scard on Non-Profit Organisations Standing Up for their Views and Values

Jo Scard on Non-Profit Organisations Standing Up for their Views and Values

Jo Scard, Founder & CEO of Fifty Acres, gives her take on how making a stand on issues impact non-profit organisations in Australia....
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Austrade's Ellen Axford on the Value of Data Analytics to Social Media Tactics

Austrade’s Ellen Axford on the value of data analytics to social media tactics

Austrade's Ellen Axford shares the philosophies and some tips she applies when crafting social media tactics for her organisation....
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Summer Goodwin of CSIRO on harmonising strategy experimentation and content consistency

Summer Goodwin of CSIRO on harmonising strategy experimentation and content consistency

CSIRO Editorial and Content Manager Summer Goodwin tells us about the fine line between strategy experimentation and content consistency....
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Londoner Comms Expert Eddie Townsend on establishing a connected community

Londoner Comms Expert Eddie Townsend on establishing a connected community

Eddie Townsend, Director of Comms and Campaigns at the London Borough of Waltham Forest, talks about establishing a connected community....
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Jenelle McMinn of Hobsons Bay City Council on maximising reach

Jenelle McMinn of Hobsons Bay City Council on maximising reach

Jenelle McMinn of Hobsons Bay City Council shares the key to maximising reach through a comms strategy complimented by social media....
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