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- media@commsroom.co
When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The Harris Poll claimed in a new report titled “State of Business Communication: AI’s Potential to Turn Overload Into Impact.”
The report, which covers US companies, also demonstrates how generative AI brings both new solutions and challenges to the problem of poor communication that plagues businesses there.
The data shows that leaders and workers have been communicating more (78%) and in more channels (73%) this past year, and it’s causing more stress than ever, particularly among workers (+16% over last year).
At the same time, both groups are seeing early benefits from using generative AI, including saving a day a workweek—which adds up to around $16,455 per worker per year. But even though it’s helping, most workers still wish their companies were more open to implementing AI (58%) and don’t know how to use AI well (52%).
“Companies not using generative AI for communication are already way behind, and those that are, are far from realizing its full potential,” said Matt Rosenberg, Grammarly Chief Revenue Officer and Head of Grammarly Business.
“The data is clear that generative AI offers monumental benefits but can also add more distractions at a time when teams need ways to communicate better, not add more to the mix. Our report should be a wake-up call for businesses to stop with the piecemeal approaches, get aligned with their employees, and hone a clear strategy that empowers their entire workforce with AI if they are to realize its impact,” Rosenburg said.
Additional findings include:
Workers spend nearly half of their workweek on writing tasks (19.08 hours), and time spent reviewing and editing especially increased (+11% year-over-year)
92% of leaders and 84% of workers who use generative AI do so at least weekly, and it’s already delivering business results for leaders like increased efficiency (52%), higher productivity (50%), saved costs (38%), and higher customer engagement (37%).
Workers using generative AI say that it makes them better at their job (77%) and has transformed how they communicate at work (71%), and that they ultimately believe AI will enhance their work, not replace them (66%).