Antonia Vann, General Manager for Marketing and Communications at Museums Victoria, talks about harmonising marketing and comms strategies....
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Creating a consistent and synergistic strategy between marketing and communications
Identifying the circumstances in which marketing and communications are better viewed as a single entity in order to avoid disconnect between messages and mediums
Aligning teams and team members around shared marketing and communications goals to ensure coordinated and consistent messaging
Breaking away from a siloed approach towards marketing communications to maximise the ROI from your campaign
