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Developing Siemens’ 150 years in Australia communications strategy into an integrated, omni-channel campaign – Keith Ritchie

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  • Understanding and simplifying your audience experience and journey across all your channels
  • Unifying the communications that you have with your present and future audiences on the dierent channels that you utilise within your communications strategy
  • Collecting and sharing data across dierent platforms and channels to create a seamless customer experience and to avoid repetition
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