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One of the most lasting effects of the COVID-19 pandemic is it changed the way we work.
While remote working has existed in some form for decades, the enforced lockdowns forced businesses to become adopt new strategies to continue their businesses while complying with regulations.
Among the most pressing needs that emerged was the need for organisations to communicate with each other effectively with the restrictions in place.
In this video, Ingrid Just of the Jetstar and Qantas group talked about the immense challenge of communicating to over 8,000 staff located across almost every continent.
“We have people based in the places that we fly to, more than 80 destinations domestically in Australia and then dozens and dozens around the world as well,” Just said.
“We’ve got to communicate to all those people and our customers and the media in those locations. We also within the workforce, have a variety of roles,” she said.
From their cabin crow and pilots to meteorologists, freight, and logistics staff, providing a clear communication line was critical for the airline to continue operating even at a fraction of the usual scale.
“With regards to communications, we have to be clever. Because emails, we know they don’t convert generally anyway, but they really don’t with such a dispersed workforce. Not only in terms of geographic location, but in terms of not sitting in front of their computers all day.” she said.
Learn how Ingrid Just and her communications team overcame the difficulties they faced and how even smaller organisations can benefit from the lessons they learned here.
